The classic Original Morning Radio by Tracy Johnson & Alan Burns

THE ORIGINAL MORNING RADIO BOOK

The original Morning Radio by Tracy Johnson and Alan Burns has been used by programmers worldwide. It's a practical, useful guide to connecting with on-air personalities in a positive, encouraging way. The classic Morning Radio book is a must-have addition to every programming library.

A MUST FOR ALL PD'S

  • Timeless Advice for Program Directors and Managers: The guide that has helped PD's turn dozens of radio personalities into on-air superstars.

  • Building Partnerships With Talent:  Follow the principles to stop fighting with air talent because PD's and personalities rally want the same thing!

  • The Personality Breakthrough: How to develop talent that no station can challenge: Real personalities connecting with listeners emotionally.