In the pursuit of creating original content, many podcasters often overlook the significance of delivering a unique performance. While it's natural to assume that the key to success lies in identifying untapped topics, the truth is that someone else is likely already exploring those ideas. Instead of fixating on originality, it's time to refocus on the power of a distinct performance.

Finding truly original content is like stumbling upon a mythical unicorn in a dense forest—it's a rare occurrence. Content creators who relentlessly pursue the novelty of finding something nobody has ever done before often overlook the wealth of tried-and-true ideas in favor of uncharted territory, leading to a losing game.

Original content is overrated. It's not as crucial as creating a unique performance.  Renowned marketer Seth Godin discovered this firsthand when searching for untapped book topics. Every time they were on the verge of submitting a proposal, they found that someone had already explored that subject. Godin said, "Every time we had an idea, every time we were about to submit a proposal, we discovered that there was already a book on that topic. Someone else had 'stolen' my idea before I even had it."

The truth is, your audience is not yearning for completely unheard-of content. What truly captures their attention is the unique spice you bring to even the most familiar ideas. It's your personal touch, the essence of "you" in your content, that sets it apart.

No one expects you to deliver something so earth-shatteringly unique that it has never been conceived before. In fact, attempting to do so may leave you navigating uncharted waters without support.

Instead, leverage the power of your unique persona to breathe life into existing content. It's not the content that transforms listeners into die-hard fans—it's your distinctive delivery.

Basketball legend Kobe Bryant openly admitted to "stealing" moves from his heroes, but he made them his own by adapting them to fit his unique style and physique. Similarly, there's no shame in drawing inspiration, borrowing, or even "stealing" someone else's idea. As writer Wilson Mizner once quipped, copying from one author is plagiarism, but if you copy from many, it's research.

Select the right concepts to borrow and then craft them into a performance that is distinctly yours. The golden rule is to personalize rather than simply parrot. That starts with understanding who you are and what your character's voice represents. Focus on delivering great content with your unique flair, even if the material itself is not original.

Don't worry about  reinventing the wheel. Use the already-invented wheel in your own energy and style. So, let go of the myth of originality and concentrate on crafting content that reflects your character's voice. The key is that you actually have a strong character brand. 

I can help you find your voice and identify traits that can make your character brand more successful with my self-guided 5-Star Character Brand course.