The Art Of The Tease Part Three:
Types Of Teases
Cliffhangers, punchlines, audio teases, game setups… learn the 10 types of teases that fuel the best breaks in broadcasting.
🎯 One Tease Does Not Fit All: Here's Your Playbook
There’s more than one way to make your audience lean in. The best shows stack different tease styles to drive momentum, appointment listening, and addictive anticipation.
In Part Three of The Art of the Tease, Tracy Johnson breaks down the 10 most powerful tease formats—complete with examples, when to use each, and how to make them fit your voice.
"You wouldn’t wear the same outfit every day. So why tease the same way every break?”
🔥 Inside This Seminar:
What You'll Learn:
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🪂 Cliffhangers: Take your story to the edge… then drop the payoff in the next segment.
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🎮 Gamify Teases: Get your audience play along and you've got them. You'll learn how.
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🎧 Audio Tease: Use actual listener calls, out-of-context quotes, or emotional clips as bait. It's like a sample at Costco...just enough to make you want the whole thing.
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🔀 Teasing In Transitions: Smooth shifts with built-in tease points that set the table without sounding like a script.
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📦 Stacking Teases: Layer 2–3 different types of teases back-to-back—Triple your chances of retaining your audience!
🟠 Watch a 90-second sneak peek of This Seminar
"The clock is ticking. Each moment is an opportunity to extend TSL and attract return appointments. Your need an arsenal of teasing weapons to win the battle for attention."
-Tracy Johnson
“Each moment is an opportunity to extend TSL. Try every tease, test what works, identify the ones you're best at, and then do them more.“
Seminar Highlights
This isn’t theory. This is the ultimate tease toolbox
🔗
Connected Content
Strategic teasing multiplies occasions and listener engagement.
💥
The Punchline
Start with the ending, but be careful. This one’s explosive if you don’t land it
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Horizontal Teases
Tease what’s coming tomorrow at the same time. Daily Cume growth starts here
"My team committed to the concepts in your teasing seminars and committed to your strategies. It worked. We more than doubled our ratings in less than two quarters. Thank you!"
ABOUT THE HOST
Tracy Johnson
Tracy Johnson is a programming guru, talent coach, and strategist behind some of the most successful shows in radio. He’s also your tour guide through the science—and art—of teasing. He’ll show you how to seduce listeners with every word, every time.
Want More Tools in Your Tease Arsenal?
Learn the 10 most effective types of teases—and how to make them part of your DNA on the air.
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