A Character Brand Profile is the single most valuable step a performer can take. It informs, guides, and powers the ability to attract, retain and lead a fan base. While some parts of the process are fast, easy, and fun, others are more challenging. And those are the most important parts.

After gathering all of the data, writing a character synopsis is one of those difficult steps.

Developing a synopsis involves condensing a wealth of information into a concise statement. It describes a person or character's unique attributes, values, and traits and is often used in marketing and branding to convey the essence of a celebrity, actor, or character in a way that resonates with a target audience.

Writers and producers use it to help actors understand how to portray characters in a television show or movie

The best place to start is by going through the 5 Star Character Brand Profile course. If you're already into that process, here are some tips that can help you with the synopsis: 

Identify truly core values and traits: Begin with a list of the most valuable and unique characteristics including  strengths, weaknesses, and quirks.

Consider the target audience: Identify the psychographic characteristics of the audience you want to appeal to. 

Narrow the focus: Eliminate characteristics with less audience appeal. Then take out all secondary and tertiary traits. 

Write a compelling narrative: This is where it gets difficult. Write a short story or narrative that showcases the person or character's journey. Make it memorable. It will likely be several paragraphs long.

Summarize with a concise and engaging statement: Edit the narrative into a brief, engaging statement. Capture the essence of the person or character in a statement that is  easy to understand. It should be no longer than a paragraph and ideally there will be just 3-4 sentences.

Sometimes it helps to see how famous characters are defined in a synopsis. Here are some examples of character brand profile statements:

Rachel (Friends Character): A spoiled but adorable woman finding her way, Rachel is bold, yet terrified. She is now on her own for the first time but equipped to do nothing by herself. Monica is her best friend from high school.

Oprah Winfrey: A trailblazing media mogul and philanthropist, Oprah Winfrey's indomitable spirit and empathetic nature have inspired millions to live their best lives with an unwavering dedication to personal growth, self-discovery, and positivity.

Robert Downey Jr.: From overcoming personal struggles to becoming the charismatic and witty Iron Man, Robert Downey Jr. demonstrates the power of resilience and reinvention.

Tony Stark (Iron Man-Downey's character): A genius inventor and philanthropist, Tony Stark uses his intellect, charm, and cutting-edge technology to protect the world as the armored superhero Iron Man.

Harry Potter: The brave and loyal wizard who conquered the darkest forces, Harry Potter embodies the triumph of love and friendship over adversity.

A character brand profile statement, or character synopsis, is a concise and engaging description of a person or character's unique attributes and values. It's one of the more challenging aspects of building a character's brand.

Well-crafted character synopses effectively convey the essence of celebrities, actors, and radio personalities. 

For details on how to build a 5-Star Character Brand profile, check out the full self-guided on-demand course with all the tools and resources to fully develop your personality here.