Localize - Maximize - Monetize
Make Local Your Secret Weapon
A powerful series of seminars for managers, promo pros, programmers, and personalities to dominate your local market.
Your detailed playbook to engage your current audience, attract new listeners, build your fan base, and generate new revenue while growing roots in your community.
Presented By:
"Thank you for your series of local webinars. Your vision of hyper-local speaks both as a guide for myself, navigating a solo morning show, while reinvesting in the community, selling, equity partner, and all the small town radio duties the rest of the day. I love it."
Localize - Maximize - Monetize Seminars
Local content doesn’t have to mean more work. It just has to be smarter. That’s where this webinar series comes in. Localize. Maximize. Monetize. is packed with real-world tactics to make your station sound more relevant in your community, more engaged with a local audience, and more sponsor-friendly—whether you’re live and local, voice-tracked, syndicated, or somewhere in between. Each workshop is 20–30 minutes of focused strategies and creative ideas you can use immediately, followed by a Q&A session.
Part One: THE LOCAL VAULT
Build a stockpile of ready-to-use local content that never goes stale
How to build a local resource library to turn your station into a local content machine. Get the three tools you need for your staff to be fully connected to your community.
Part Three: The Local Illusion
Make non-local programming sound local
Don't let syndication and voice-trackers prevent you from connecting with your market. Even if you're not "there," your audience will think you are if you follow these guidelines.
Part Five: Win The Moment
Be Seen. Be Heard. Be Paid.
How to turn events and appearances into fan-fueled promotions. This is your guide to make every event count—on the street, on the air, and on the balance sheet.
BONUS: Q&A Session
Your Questions...Asked and Answered
Tracy Johnson and Jay Mitchell (Local Radio Newsletter) answer programming, promotion, and sales questions from the Localize-Maximize-Monetize seminar series.
Part Two: Content Additives
Add local spice into every segment—without changing your recipe.
Sneaky ways to add local flavor to every break by embedding local reference points. You'll find out how to localize any segment (and sound like a native)
Part Four: Personal Connections
Routine moments become sponsored, shareable favorites
You can make "low-hanging fruit" content like birthdays, shoutouts, and community calendars sound awesome! Really, you can! And you can turn them into terrific revenue opportunities.
Part Six: Beyond The Tent.
Master The Remote. Own The Moment. Make It Matter
How to make live broadcasts and interviews sound great and sell better. Find out how to turbo-charge live broadcasts, events, festivals, and even client-focused remotes.
BONUS: Local Made Easy
A Smarter path To Local Content and Bigger Profits
Watch this session to learn how why local content is more important than ever, and how you can attract more listeners, passionate fans, and new profits!
"Because I voice shows for several markets, I used to spend a lot of time diving into station websites and newspapers to connect locally, but I often felt they could hear but not feel me. Tracy Johnson's Localize-Maxamize-Monitize seminars gave me the subtle tweaks I have been missing. Now, wherever I am, I'm part of the community."
Don't Miss Localize-Maximize-Monetize
Each workshop is self-contained, but it's best to attend the entire series. Can't make it to one of the sessions? No problem. I'll record it for you, and you can watch them on demand for free for one week after the session. The series is designed for radio programmers, on-air talent, promotions teams, and managers looking to:
✔ Sound more local with smaller staff and resources.
✔ Create sponsor-friendly content that doesn’t sound like a commercial...or a tune-out.
✔ Build audience loyalty with relevant local content, regardless of where your content originates from.
✔ Make magical moments that are ready-to-air, ready-to-share, and ready-to-sell.
✔ Have an impact in your community by making real connections with your audience and sponsors.
✔ Develop authentic roots in your community.
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