Every radio personality must find their character voice, and that can be hard. Until now. Tracy Johnson takes you through the step-by-step process of building a distinct and memorable brand based on your real life personality.
BUILD AND GROW
A PERSONAL BRAND!
Identify Character Traits: Turn your real life personality into a lovable character by finding the traits that will power your personality brand.
Develop Your Character Voice: Define your 488d9efa381451a593c645780fa9cff82537d0a8379fa39d8da5dfa8c360afc442790d1c5184ae30e4f91e6116b9d7c070371527a223546a0c025fde82f7504377IVJMC0YAPbZGvDJUh%2FUF9RRaAta1KN8n25dPWCpWI%3D persona the way TV shows build characters into a personality listeners can fall in love with.
Execute It: How to take your new character persona traits to the air to cause the audience to get to know you.