Identify and Master Your One Thing

WINNING FEATURES AND HOW TO USE THEM

The fastest way to grow your audience is to create a specific, promotable reason to tune in at exact times. This eBook shows you how to find features that fit your personality, and how to perform them to deliver repeat tune-in occasions.

FROM #10 TO #1!!!

  • Find Your Features: Get the ultimate list of winning features that work for nearly every radio personality nearly every time.

  • How to Implement and Execute:  Personalities should never work for features. Make it work for you by developing each as a mini-brand.  

  • Programming Features: Proven strategies to drive tune-in occasions, expand your audience and make each feature famous.