This workshop explains the best practices to make information segments (news, entertainment reports, sports, trending, etc.) stand out on music-based stations and shows.

This workshop reviews the basic principles of what makes a great tease. It's loaded with examples of weak teases and great teases, and our coaches create fresh teases from stories on-the-spot.

Learn the best practices for creating an effective liner card strategy and demonstrate tips on how personalities can perform liner cards more effectively in the action-packed Liner Card Magic Workshop.

Don’t let rating results whipsaw you when a new report is issued. Overreacting can destroy a station. Find out how to use ratings to help build a strategically strong radio brand and avoid the noise that can take you off course.

Our team explains the difference between Topic Grazing (generally bad) and Purposeful Meandering (can be good!) on the air. Hear audio examples that demonstrate how to construct a segment to build a better story in a talk break.

Master these principles and you'll never run out of unique content that is perfect for your character's brand. Overcome creative slumps with these  brainstorming techniques every show can implement immediately.

Find out how to make personal connections with listeners without being self-absorbed. There’s a big difference between being Inside (bad), Internal (usually not a great idea), and Personal (good).

There’s more pressure on radio stations to stage events, remotes, and appearances than ever before. Here's how to turn every event into a promotional opportunity and get better results for advertisers.

Use this as a quick-start guide for personalities, promotions, and programming teams to plan and prepare your strategy to reflect the holiday season on your stations.