"This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book."
Scott Shannon
Legendary Program Director & Air Personality
INSIDE MORNING RADIO
Coming Soon
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Chapter 1: Making A Difference
How valuable is high profile talent? Ask stations who are competing with them. But grat talent must be willing to be weird.
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Chapter 2: Creating Great Radio
The term ‘great’ is often used with little regard to meaning. Greatness isn’t just being very good. It’s not even about being #1.
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Chapter 3: The Personality "Formula"
The ingredients, behaviors, and qualities shared by winning personalities and great radio shows.
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Chapter 4: From DJ To Personality
You're not just striving to be a successful announcer. Focus on being a difference-making brand. That's a different objective.
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Chapter 5: The Roal Of Coaches
Everyone needs a coach to guide, lead, mentor, encourage, and build confidence that unlocks a performer's potential.
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Chapter 6: How To Build a Winning Show
The recipe for a successful radio show varies. Yet the essential principles of developing talent is simple.
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Chapter 7: Understanding The Audience
Understand the audience to perform with the conscience of the listener or risk the possibliity you will never truly connect.
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Chapter 8: Building Your Brand
Building a brand starts with identifying a reason to exist. A mission statement is your north star! A Character Profile guides how you perform.
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Chapter 9: Making Emotional Connections
Listeners are not rational. They make emotional decisions. Your job is not to be better...it's to be important.
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Chapter 10: Evaluating Performances
You will never improve until you learn to analyze and critique.
"Every program director...every personality...every manager...should be required to read and study this book. Then apply every single thing in it. Your station will be better for it."
Greg Simms
Radio Host
ABOUT THE AUTHOR
Tracy Johnson
Recognized as one of the world’s best talent coaches and consultants, Tracy has inspired thousands of talented personalities, hosts, and performers. He specializes in a custom approach to help people of all talent levels find their character voice and develop content to attract, retain, and lead a passionate fan base.
© Copyright TJohnson Media, Inc. All Rights Reseved.