eBook: For Programmer & Personalitiea
Morning Radio Revisited
Radio’s most important resource is air talent capable of attracting and leading a community of devoted listeners. Morning Radio Revisited inspires programmers and personalities by providing clear guidance on how to use your skills and tools to build connections that create fans.
This book will inspire you to find your unique formula that drives your career. Morning Radio Revisited is a programming guide to develop on-air superstars.
"This is the best book I’ve read about radio… PERIOD. Everyone involved with creating personality radio should get this book." -Scott Shannon, Legendary Program Director & Air Personality
The book with the secret sauce that has helped thousands of personalities and programmers.
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For Programmers: Learn how to become coaches that facilitate growth rather than bosses that stifle creativity by applying these critical talent-inspiring principles.
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For Personalities: Find out how to go from "good" to "great" by developing unique content that creates emotional bonds that build a sustainable fanbase.
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For All Broadcasters: Discover the secrets of how to build a talent/coach partnership custom-designed for each personality to allow your brands to thrive at any station.
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