Master the Art Of Capturing Attention Quickly

IT'S ALL ABOUT THE HOOK

In an over-communicated world, your audience has no patience for breaks that take too long to develop. That's why the hook is critical. Tracy Johnson shows you how to become a master in hooking listeners and keeping them through a break.

LAUNCH EACH SEGMENT WITH A FAST START

  • Killer Opening Lines: Get immediate attention or lose listeners. Tips on how to get into your listener's head in the all-important first  7 seconds.

  • When To Hook The Audience:  Many stations are losing listeners before the content even starts. Simple adjustments will help you gain traction.

  • Hooks Unlimited: Includes details on every type of hook, and how to use them on your show every day, every hour, every break.

The It's All About The Hook eBook was just the thing to give me the kick up the backside I've needed. I've had a great couple of days on air. Thanks!

SIMON CLARKE

Air Personality,

Wave 105, UK

 Learning to hook the listener in the first few seconds changed our show! In a world full of distractions, This book showed us how every second counts, and it’s helped make us #1!

TURK, RACHEL & ALEX

Virgin Radio, Halifax