In an over-communicated world, your audience has no patience for breaks that take too long to develop. That's why the hook is critical. Tracy Johnson shows you how to become a master in hooking listeners and keeping them through a break.
LAUNCH EACH SEGMENT WITH A FAST START
Killer Opening Lines: Get immediate attention or lose listeners. Tips on how to get into your listener's head in the all-important first 7 seconds.
When To Hook The Audience: Many stations are losing listeners before the content even starts. Simple adjustments will help you gain traction.
Hooks Unlimited: Includes details on every type of hook, and how to use them on your show every day, every hour, every break.