eBook: How to Play And Win
THE RATINGS GAME
TO WIN THE GAME, YOU MUST UNDERSTAND HOW IT'S PLAYED
How Ratings Work: Learn the intricate details that reveal how ratings are gathered, calculated and presented, from first contact to the finished report. You'll be shocked at who you're really programming your station for.
Ratings Secrets: Find out how the system works and doesn't work. We reveal new data about who participates in "the game" and how that should affect the way you program.
PPM or Diary: Both methodologies are explained, with insider tips on the best practices for manipulating the system and winning this complex and flawed game in any market.
"Tracy tells it like it is."
"The ratings system has never been explained so clearly. This book tells it all...the good, the bad, and the ugly. And most importantly, it shows you exactly what you have to do to win The Ratings Game. It should be required reading for every PD and personality in every radio company."
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