Tracy Johnson pulls back the curtain and shows broadcasters how The Ratings Game is played, including secrets ratings companies don't want you to know. To win the game, every programmer and manager should know how the game is played.
HOW THE RATINGS SYSTEM WORKS, AND HOW TO DOMINATE IN YOUR MARKET.
How Ratings Work: Details on how ratings are gathered, calculated and presented, from first contact to finished report.
Ratings Pros and Cons: Understand how the system works, who participates and how that should affect the way you program your station.
PPM or Diary: Both methodologies are explained, with discussion on the pros and cons, plus inside tips on best practices for winning the game in any market.