Seminar On Demand
Double Your Ratings
Find out how every radio station in every format in every market can Double Your Ratings. Tracy Johnson takes you through the simple process, explains the math, and shows you how to unlock the undiscovered potential in your radio station.
UNLOCK YOUR STATION'S RATINGS POTENTIAL
Win The Ratings Game: Tracy explains how to play The Ratings Game to win with simple, easy-to-follow guidelines to squeeze more quarter-hours from ratings respondents.
The Math: You'll discover the simple formula that holds the key to Double Your Ratings...and perhaps even unlock a ratings quadruple!
Best Practices: Get details on what can go wrong and how to protect against some of the most common mistakes programmers make when programming to The Ratings Game.
"Tracy tells it like it is."
"The ratings system has never been explained so clearly. This book tells it all...the good, the bad, and the ugly. And most importantly, it shows you exactly what you have to do to win The Ratings Game. It should be required reading for every PD and personality in every radio company."
© Copyright TJohnson Media, Inc. All Rights Reseved.