Research-Based Details on How to Avoid Tune Out And Attract Tune In
There's a lot of noise from programmers, consultants and talent coaches. Finally, a book that lays out a simple, researched formula to drive ratings and increase your fan base. Rise above the noise and become a Content Superhero
BE AN ON AIR SUPERHERO
Avoid Listener Tune Out: The 6 things that drive listeners to the scan button, and how to avoid the biggest source of ratings loss.
Increase Tune In: Want to drive ratings? Do these 6 things that cause audiences to stay longer and come back more often.
Real Life Application: Easy ways to apply each principle to increase attention and drive more listening starting tomorrow.