eBook: For Programmers, Personalities, & Promotions
Guide To Holiday Programming
Every year, more and more stations flip to all-Christmas music. It seems like a great idea, but whether you go all-in or not, the holidays require adjustments to your usual programming strategy. This 62- page Christmas programming eBook is a detailed programming, promotion, and personality guide loaded with strategic and tactical advice and ideas that will become an indispensable part of your brand during this holiday season and for years to come.
Earn more listening and build your brand during the holidays. This guide has everything you need for programming, promotions, and personalities.
CAPTURE ATTENTION AND BUILD BRAND EQUITY DURING THE HOLIDAYS
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Christmas Music Decisions: Should you go all-Christmas or not? When to flip? And if you don't go all-in, how should you react to the station that is in a 24/7 Christmas format?
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Personalities During The Holidays: How to coach and direct air talent through this critical season for maximum impact.
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Promotions: Major and minor holiday promotion ideas and how to execute a campaign to support your brand.
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