The Ultimate Radio Guide To: Christmas Programming & Promotion
Connect With Your Audience And Build brand Equity During THe Holiday Season
The holidays require adjustments to your usual programming strategy. This in-depth Christmas programming, promotion, and personality eBook is loaded with strategic and tactical advice and ideas that will become an indispensable part of your brand for years to come.
Tracy Johnson Talks About The Radio Guide To Holiday Programming
INSIDE THE RADIO GUIDE TO HOLIDAY PROGRAMMING & PROMOTION
Earn more listening and build your brand during the holidays. This guide has everything you need for programming, promotions, and personalities.
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Chapter 1: Making Smart Decisions On Christmas Music
Should you flip to all-Christmas music or avoid it completely? what happens to your ratings when you change?
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Chapter 2: Christmas As A Marketing Tool
Leveraging the Holiday season to introduce a format change, and how to get the greatest post-Christmas impact.
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Chapter 3: Picking The Songs To Play
Should you stick to the classics or find new songs? What about novelty songs? And how do you supplement the library to avoid burnout?
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Chapter 4: Holiday Programming Weapons
How much should your station change during the season? What about special programming? A library of features, games, and topics so every show sounds like Christmas!
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Chapter 5: Yes, You Need A Holiday Promotion!
A killer vault of major and minor Christmas promotions, with bonus ideas to power your digital and social promo efforts.
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