eBook: For Programmers, Personalities, & Promotions
Guide To Holiday Programming
Every year, more and more stations flip to all-Christmas music. It seems like a great idea, but whether you go all-in or not, the holidays require adjustments to your usual programming strategy. This 62- page Christmas programming eBook is a detailed programming, promotion, and personality guide loaded with strategic and tactical advice and ideas that will become an indispensable part of your brand during this holiday season and for years to come.
Earn more listening and build your brand during the holidays. This guide has everything you need for programming, promotions, and personalities.
CAPTURE ATTENTION AND BUILD BRAND EQUITY DURING THE HOLIDAYS
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Christmas Music Decisions: What strategies should you use for Christmas programming? The three key factors when deciding whether to go all-in on Christmas. And, when is it better to avoid a heavy Christmas commitment?
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Capitalizing On The Christmas Ratings Lift: What kind of ratings gains can you expect, and how can you carry that momentum into the new year?
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Promotions: It's not just about music. WHat are the most effective ways to promote your brand and programming during the holidays?
What Will You Get In This Book? Here's a Discussion
Listen To This Audio Review
Listen to this couple discussing the highlights of The Radio Guide To Holiday Programming!
An Introduction By Author Tracy Johnson
Here's Why You Need This Book
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