Get the essential guide every programmer, talent coach, and manager needs to coach, encourage, and train radio personalities. This book has helped thousands of broadcasters worldwide.

Learn how ratings work, the strategies for PPM and Diary markets, mechanics of how to build clocks, and how to manipulate the game so you can win the game. 

Should your station play all Christmas music? And when to start? Or should you play no Christmas music? What type of promotions and content will capture listening and increase your fan base? And how should your personalities sound? The answers (and more) are in this complete holiday guide.

This thorough guide shows you exactly how to choose a prank, or avoid them! Follow the best practices to engage your audience, create buzz, and stay out of trouble! Loaded with ideas, tips, and details on how to pull off a great prank. FOR: Programmers, Broadcasters, and Personalities.