Teasing is the foundation of an on-air promotion strategy. Now, Tracy Johnson clearly explains the theory behind a winning strategy that can guide your station to literally double your ratings.
This seminar shows you why learning a teasing strategy may be the most important programming and performance skill to master. You will discover both the art and science of building teases step-by-step, starting with Teasing Theory.
Teasing Theory Is The Key To Growth In Occasions & TSL!
Teasing Double Your Ratings: Seriously! This is the most reliable strategy your station can learn for sustainable ratings growth.
3 Reasons To Tease: Teasing is a weapon in the battle to win the war for attention. Learn the specific reasons to tease and apply each.
Building A Brand Through Teasing: Learn how online publishers, magazines, and great radio stations seduce the audience into a deeper relationship. You can do it, too!