The Art Of The Tease Part One:
Tease Theory
This is your blueprint for turning a solid show into a can’t-miss habit.
Want Better Ratings? Tease Better
This is your blueprint for turning a solid show into a can’t-miss habit Listeners don’t just stumble into sticky content—they’re seduced into it. And the seduction starts here, with the first in Tracy Johnson’s masterclass series on the Art of the Tease. In this seminar, you’ll learn how to tease content so effectively it becomes a weapon—one that earns you more quarter-hours, more days per week, and (yep) higher ratings.
"Teasing isn’t promotion—it’s seduction. Stop explaining. Start enticing. This is how it's done."
🔥 Inside This Seminar:
What You'll Learn:
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💣 Why Teases Are a Weapon – Unlock how to hack listener behavior—and dominate the dial..
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⏰ Three Reasons to Tease – Keep ‘em longer, bring ‘em back, and make ‘em crave what’s next.
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❤️ Emotion > Facts – Facts inform. Emotion moves. Learn to light the fuse that keeps listeners glued.
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🧠 The Science Of Seduction – Open the curiosity gap, trigger dopamine, and turn “meh” into “more!”
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🪧 Programming GPS – Think highway signs for your show: If they don’t know what’s coming, why would they stay?
🟠 Watch this 90-second sneak peek of Tracy Johnson's Teasing Theory Seminar
"How will your content be exciting enough, important enough, and special enough to cut through all that clutter and actually be heard? It starts by understanding the theory of teasing." -Tracy Johnson
“A great teasing strategy can cause current listeners to tune in one more quarter-hour per day and one more day per week. That alone can double your show’s ratings. When you master teasing theory, you stop being background noise—and start becoming an addiction.”
Seminar Highlights
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Teases Are A Weapon
Used right, they’ll hold an audience hostage—in a good way, of course.
❤️
Teasing Is Seduction
You’re not reporting facts. You’re setting a trap. Entice them and never let them go.
🧠
The Curiosity Gap
When you have an itch, you have to scratch it. It's up to you to make them itchy.
"My team committed to the concepts in your teasing seminars and committed to your strategies. It worked. We more than doubled our ratings in less than two quarters. Thank you!"
ABOUT THE HOST
Tracy Johnson
Tracy Johnson is a programming guru, talent coach, and strategist behind some of the most successful shows in radio. He’s also your tour guide through the science—and art—of teasing. He’ll show you how to seduce listeners with every word, every time.
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