Today's young adults are not at all like the previous generations. Based on nine months of detailed research and focus groups, Tracy Johnson came away with 16 specific ways to reach millennials. Want to win with Generation Now? You need this book!
HOW TO TARGET TODAY'S YOUNG ADULTS
Millennials are Different: Why and how you have to change the way you communicate-now.
Importance of Authenticity: You know the value of being genuine and original, but authenticity means more than you think!
Good News! They Love Radio: They really do! But they're not that crazy about what's on it.