Here's a common sense programming concept: Find ways to prevent listeners from tuning out , and ratings will increase. Of course! It's logical, right? But other than the obvious (commercials, songs I don't like), it's not easy to know why radio audiences actually tune away. Until now. In this seminar, I share detailed, research-based findings that reveal exactly what causes tune out. And more importantly, how you can use the information to improve ratings performance.
WHAT YOU'LL GET